Sowlo: Solo Owl

I have constantly observed that people, especially those riding in trains all over the world, are very busy with their cellphones.

Over half of them are either playing games, watching videos or listening to music. A majority of them have headphones. Although there are many wearing wireless bluetooth headphones, I see many still donning the wired headsets.

Maybe soon, you won’t see them with headsets, but they may still be listening. There is a technology that may make these headphones obsolete.

Noveto Systems, an Israel-based startup, is elevating Apple’s wireless headphones by launching its focused audio device. Headed by Noam Babayoff and Tomer Shani, their company takes technology development seriously by hiring their head of physics and algorithms from Princeton University, as well as getting a science director with a PhD in condensed matter physics from Israel’s Weizmann Institute.

Dubbed as Sowlo–a mash-up between “solo” and “owl”–it is capable of emitting sound directly to the listener’s ears without the use of any device. As much as it sounds like magic, it’s not. This is made possible with the use of 3D tracking technology which pinpoints the location of the users’ ears in space….

I have constantly observed that people, especially those riding in trains all over the world, are very busy with their cellphones.Over half of them…

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